The coldest corners of the planet are now warming up to Indian food. From Scandinavia to Canada, Arctic-bordering nations are increasingly showing interest in heat-inducing Indian foods. Why? Because these foods do more than satisfy the taste buds they generate internal warmth, improve circulation, and support immunity in extreme climates.
For B2B exporters like Manjulam Impex, this presents an exciting opportunity to tap into a high-demand niche in functional global food trade.
In Ayurveda and traditional Indian medicine, certain foods are considered ushna (heat-generating). These include:
Spices: Black pepper, ginger, cumin, mustard seeds
Oils: Wood-pressed mustard, sesame oil
Natural sweeteners: Jaggery
Herbal infusions: Moringa, tulsi, ashwagandha
Traditional snacks: Besan laddoo, methi chikki, ajwain-based blends
Such foods are not just flavorful they improve circulation, reduce cold sensitivity, and stimulate digestion, making them valuable for populations facing harsh winters.
Functional Food Demand
Consumers in regions like Norway, Sweden, Russia, and Northern Canada increasingly seek foods that serve wellness purposes especially in winter.
Alternative to Artificial Heating
Internally warming foods reduce dependency on artificial heat therapy, making Indian exports a natural health solution.
Cultural Shift Toward Ayurveda & Indian Wisdom
Indian wellness systems are gaining traction globally; food is a natural entry point.
Rise in Herbal Teas, Spices & Oils
Demand for turmeric blends, ginger tea, and mustard oil is increasing in health stores and ethnic sections of Arctic-region supermarkets.
As a reputed exporter of traditional Indian foods, Manjulam Impex is well-positioned to serve this emerging demand. Our offerings like:
Wood-pressed mustard and sesame oils
Jaggery blocks and powders
Herbal and spice blends
Winter-specific snacks and condiments
…are ideal for retail chains, health stores, and direct B2B importers in cold-climate countries.
We also ensure international-grade packaging, certifications, and custom formulations suited to each market.
To capture this niche, Indian exporters should focus on:
Shelf-stable, compact SKUs (like oils in glass bottles, spice jars, jaggery cubes)
Clear functional labelling (warms from within, winter immunity”)
Storytelling that highlights traditional origins (Ayurveda, Indian winter diets)
Trial kits or sampler packs for easy entry into gourmet retail channels
Indian food isn’t just exotic anymore it’s functional, seasonal, and climate-adaptive. For countries battling long winters and rising wellness consciousness, heat-inducing Indian foods are a natural match.
With focused branding and culturally-aware marketing, exporters like Manjulam Impex have a golden opportunity to make Indian agro products a winter essential from Delhi to the Arctic Circle.
