Introduction

Private labeling allows importers and retailers to build their own brand using quality products from trusted exporters like Manjulam Impex. But before placing a large order, private label buyers must understand certain key aspects of exporting  from compliance and labeling to documentation and packaging.

This guide will help you avoid surprises and ensure smooth international food trade under your brand.

Understand Local Compliance Rules

Each target country has its own import laws and food safety standards. Before placing a private label order, buyers must:

  • Know if FSSAI, COA, or Halal certification is required

  • Follow EU, FDA, or Gulf import regulations

  • Ensure correct nutrition facts, allergens, and labeling format

  • Choose ingredients that are permitted in the destination country

Manjulam Impex helps with pre-checks so that your labels don’t get rejected at customs.

Choose Packaging That Matches Market Expectations

Packaging impacts perception. As a private label buyer:

  • Decide your bottle, jar, or pouch size

  • Choose materials that meet food-grade standards

  • Consider climate-stable, leak-proof packaging for long-distance shipping

  • Match packaging design to target buyer (retail/HORECA/wellness)

We offer custom labeling, white-label options, and export packaging built to handle transit.

Decide Your MOQ and Trial Approach

For new private label buyers:

  • Start with low MOQ trial orders to test product and packaging

  • Check shelf life, taste consistency, labeling quality

  • Use feedback from test markets to confirm bulk specs

  • Expect 5–7 days dispatch for small runs

At Manjulam Impex, we make it easy to build confidence before going large-scale.

Plan for Documentation & Branding

For export-ready private labels, you’ll need:

  • HS Code, Proforma Invoice, COA, and ingredients list

  • Correct branding elements (logo, barcode, product info)

  • Label review by our compliance team

  • Support for country-specific documentation like Halal, Organic, FSSAI

We ensure your brand looks professional and stays compliant in every shipment.

Align on Shipping & Payment Terms

Discuss and finalize:

  • FOB, CIF, or Ex-Works shipping terms

  • Preferred payment methods (advance, LC, TT)

  • Clear lead times for repeat orders

  • Ongoing communication and dispatch tracking

Manjulam Impex provides full B2B support and global logistics experience.

Conclusion

Private labeling is a powerful way to build a premium brand – but only if you export the right way. From label compliance to sample trials and logistics planning, every step must be intentional and well-supported.

Partner with Manjulam Impex to access traceable, lab-tested Indian food products with end-to-end private label support.

Let us help you bring your brand to global shelves  smoothly, legally, and confidently.