Introduction

As the global food and wellness market continues to evolve, there is a marked shift toward authentic, traditionally produced oils particularly woodpressed oils. For international wholesalers, private label brands, and natural food importers, this surge in demand signals a strategic opportunity.

In this blog, we explore why woodpressed oils from India are becoming a top choice among global buyers and how B2B players can align with this trend for higher margins, cleaner sourcing, and better consumer trust.

The Global Consumer Shift Toward Traditional Wellness

From the U.S. to Europe and Southeast Asia, consumers are becoming more aware of the food processing methods that affect nutritional quality. Cold-pressed and especially woodpressed oils are being hailed for:

  • Minimal processing and no heat treatment

  • No use of chemicals or preservatives

  • Retention of natural aroma and nutrients

This aligns with the clean-label movement that is shaping consumer decisions across global shelves.

Why Buyers Prefer Woodpressed Over Refined Oils

For B2B buyers, product differentiation is key. Compared to refined oils, woodpressed oils offer:

  • High nutritional retention (antioxidants, good fats, vitamins)

  • Longer shelf stability without additives

  • Traditional extraction process as a USP in branding

This positions woodpressed oils not just as cooking mediums but as premium health ingredients—perfect for wellness stores, organic sections, and gourmet outlets.

Top Indian Woodpressed Oils in Demand

India’s rich agricultural diversity and traditional expertise make it a leading exporter of:

  • Woodpressed Groundnut Oil

  • Woodpressed Sesame Oil

  • Woodpressed Coconut Oil

  • Woodpressed Mustard Oil (Black & Yellow varieties)

Each has unique flavor notes and functional benefits, opening diverse opportunities for regional targeting in exports (e.g., coconut oil for the US keto market, mustard oil for South Asian diaspora in Canada).

Manjulam Impex: B2B Supply Partner for Global Buyers

At Manjulam Impex, we specialize in exporting high-quality, lab-tested woodpressed oils with:

  • Private label and white label options

  • Customized packaging (glass, PET, tin, bulk drums)

  • Certifications for global compliance (FSSAI, APEDA, USDA Organic as applicable)

With dedicated sourcing from small farms and real woodpress units, we ensure authenticity and consistent batch quality something bulk buyers and wholesalers increasingly prioritize.

What B2B Buyers Look for in 2025 and Beyond

Traceability and transparency in sourcing
Sustainable processing techniques
Low MOQ for sampling and bulk options for scaling
Export documentation, customs clearance support
High-margin, niche positioning potential

Woodpressed oils sit at the perfect intersection of clean eating, sustainability, and tradition—giving global buyers an edge in competitive wellness categories.

Conclusion

The surge in demand for woodpressed oils isn’t just a consumer trend it’s a B2B opportunity. Whether you are a wholesaler, gourmet food importer, private label brand, or international distributor, Indian woodpressed oils offer premium positioning and increasing consumer loyalty.

Manjulam Impex is here to help you tap into this fast-growing segment with trusted sourcing, packaging flexibility, and full export support.

Let’s bring the purity of Indian tradition to global kitchens one woodpress at a time.