Introduction
Gulkand, a traditional rose petal preserve rooted in Ayurveda, is finding increasing demand in international markets because of its health and wellness benefits. Known for its cooling properties, digestive support, and detoxifying effects, it is widely used by Ayurvedic brands globally. However, exporting Gulkand is not as straightforward as shipping other food products. It involves strict compliance, specialized packaging, and logistics considerations to ensure the product reaches buyers in perfect condition. This blog explains the challenges in exporting Gulkand and how Manjulam Impex helps overcome them efficiently.
Regulatory Compliance Challenges
Different countries have different standards for Ayurvedic and herbal products:
USA: Requires FDA compliance under dietary supplement regulations. Ingredients must be clearly declared, and labeling must meet FDA guidelines.
EU and UK: These markets emphasize food safety, additives, and traceability. EU countries often require documents like the Certificate of Analysis (COA) and origin proof.
GCC (Dubai, Saudi Arabia, Qatar): These regions require Halal certification and full ingredient transparency.
Risk: Non-compliance can result in shipment rejections, financial loss, and damage to brand reputation.
Solution by Manjulam Impex:
We specialize in preparing export-ready documents, including:
COA (Certificate of Analysis) for every batch
FSSAI certification for Indian compliance
Halal certification support where required
Ingredient declaration and origin certificates
Pre-verified labeling support to match international norms
Shelf Life & Product Stability
Gulkand has natural sugar and a semi-solid texture. If not packed and stored properly, it can undergo fermentation, especially during long-distance shipping or when stored in varying climatic conditions.
Risk: Product spoilage during transit can cause buyer dissatisfaction and rejection of goods.
Solution by Manjulam Impex:
Controlled Processing: We source from trusted, hygienic processors who maintain proper Brix levels and moisture content for export-quality Gulkand.
Advanced Packaging: We recommend and supply vacuum-sealed glass jars, PET jars, or tin packaging with moisture-proof sealing.
Temperature-Stable Logistics: Climate-friendly containers for temperature-sensitive shipping ensure product stability throughout transit.
Batch Testing: Every lot undergoes lab testing to ensure extended shelf life as per destination country requirements.
Packaging & Branding Requirements
International markets often require special labeling, private-label options, and sustainable packaging:
Labeling: Buyers often request multilingual labels (Arabic, French, Spanish) and international barcodes (EAN, UPC).
Private Labeling: Wellness and Ayurvedic brands may require custom brand labels and small MOQ (Minimum Order Quantity) support.
Sustainability: Many countries now encourage eco-friendly and recyclable packaging.
Solution by Manjulam Impex:
Custom Labeling & Design Support: Ready-to-export labeling options for Gulkand jars, including private-label and white-label services.
Flexible MOQ: We support trial batches and small orders to help buyers test their markets before committing to bulk orders.
Compliance Packaging: All packaging materials are food-grade, leak-proof, and globally compliant for long-distance shipping.
Logistics & Handling Issues
Transporting Gulkand, especially in glass jars, comes with handling challenges:
Risk of breakage during transit
Risk of leakage due to improper sealing
Temperature fluctuations during sea or air shipping
Solution by Manjulam Impex:
Secondary Packaging Protection: Double-layer cartons and bubble wrapping to prevent jar breakage.
Logistics Expertise: We manage FOB, CIF, and Ex-Works terms to suit buyer preferences.
Insurance Guidance: Buyers receive support in getting cargo insurance for fragile goods.
Real-Time Shipment Tracking: Continuous updates from dispatch to delivery to reduce risk and improve buyer confidence.
Market Opportunity
Global demand for Ayurvedic and herbal products is growing steadily. Markets like North America, EU, and Southeast Asia are particularly focused on natural and organic wellness products. With the right export partner, Ayurvedic brands can expand quickly, leveraging the niche positioning of Gulkand as both a functional food and a traditional wellness product.
Conclusion
Exporting Gulkand is more than just selling a product; it’s about ensuring compliance, stability, and safe delivery. Each market has unique requirements, and handling them individually can be overwhelming for Ayurvedic brands. Manjulam Impex simplifies this process by providing:
End-to-end export documentation
Shelf life stability and packaging solutions
Private-label branding support
Global logistics and customs expertise
With this support, Ayurvedic brands can confidently reach global buyers without worrying about compliance, quality, or logistics.