Introduction

India’s traditional ghee is winning hearts and health shelves worldwide. With rising demand for A2 desi ghee, especially in markets like the USA, Europe, and the Middle East, exporting ghee is both a lucrative and competitive opportunity. However, tapping into global markets requires understanding the right regulations, taste profiles, and packaging standards. This blog breaks down the essential factors Indian producers must consider to make their ghee products shelf-ready for export. With Manjulam Impex as your B2B partner, compliance, quality, and customer satisfaction are all taken care of.

Meeting Global Food Safety Regulations

Every country has its own import guidelines when it comes to dairy products like ghee. Exporters must align with standards such as:

  • FSSAI in India

  • FDA (USA)

  • EU Food Law (Europe)

  • GCC standards (Middle East)

This includes compliance with hygiene, shelf life, labelling, and dairy origin documentation. Exported ghee should be free from additives, artificial coloring, and trans fats. Manjulam Impex ensures all ghee products we handle come with the proper documentation, lab reports, and export licenses, making the global journey hassle-free for producers.

Adapting to Global Taste Preferences

While Indian ghee has a rich aroma and deep flavor, international markets often prefer a milder version depending on the cuisine. Exporters must consider tweaking:

  • Smoke point

  • Color consistency

  • Texture (grainy vs smooth)

For example, Middle Eastern cuisines use ghee for cooking rice and meat, preferring a deep, aromatic version, while European buyers prefer a subtle, nutty profile. Manjulam Impex helps brands conduct taste profiling and targeted product development for each region, ensuring every batch of ghee finds the right table.

Shelf-Stable Packaging That Sells

Packaging isn’t just about design it ensures freshness, compliance, and market appeal. For ghee, top packaging formats include:

  • Glass jars for premium shelf presence

  • Tin containers for bulk buyers

  • PET bottles or pouches for cost efficiency

Export packaging should be leak-proof, UV-resistant, and tamper-evident. Importers also require multilingual labels, batch codes, net weight, origin, and nutritional data. Manjulam Impex works with producers to create region-specific packaging that complies with customs regulations and retail presentation norms.

Logistics & Shelf Life Management

Exporting dairy means navigating perishable product logistics. Ghee’s natural shelf life of 9 to 12 months (unopened) makes it an excellent export product. However, exporters must manage:

  • Temperature control during transit

  • Moisture-proof sealing

  • Customs clearance delays

Manjulam Impex handles end-to-end logistics, including cold chain (if required), warehousing, customs compliance, and last-mile delivery to buyers in over 10+ countries. This ensures that the product retains its taste, quality, and integrity throughout its journey.

Building Global Trust with Certifications

Today’s buyers want trust and transparency. Whether it’s retail stores, hotels, or organic food chains, having internationally recognized certifications adds confidence to your product. Popular certifications include:

  • USDA Organic / India Organic

  • ISO 22000

  • Halal Certification

  • EU Organic / BRC for UK/EU buyers

Manjulam Impex works closely with certified producers and guides new partners through the certification process so they can confidently offer ghee to health-conscious buyers around the world.

Conclusion

Exporting ghee successfully goes beyond great taste it’s about trust, compliance, packaging, and market adaptation. At Manjulam Impex, we bridge the gap between traditional Indian producers and modern global markets. From certifications to packaging, flavor customization to logistics, we handle the heavy lifting so our partners can scale smoothly. Whether you’re a ghee manufacturer or a distributor looking to expand globally, we’re here to help you unlock new markets with ease.