Introduction

The future of gourmet exports isn’t just about what tastes goodit’s about what feels right. Across Europe, the Middle East, and North America, buyers are asking:
Is this clean? Is this ethical? Is it shelf-ready?
Indian artisanal food when curated well can answer all three with a bold yes. And that’s exactly what Manjulam Impex is helping Indian producers do.

Beyond Ingredients: It’s About Intent

Today’s global consumer reads more than just the back of the pack.
They read the values behind your product.

Whether it’s A2 ghee from indigenous cows or hand-pounded masalas from a women’s collective, the story matters as much as the spice.
Indian brands must package not just product but purpose.

Clean Labels Are Table Stakes Now

Gone are the days when no preservatives was a plus. Now, it’s the bare minimum.

Indian food exporters must commit to:

  • Transparent ingredients

  • Fewer than 10 items on the label

  • No flavour enhancers or E numbers

What sells today?
Millet crackers with 3 ingredients.
Ghee with 1 ingredient.
Simplicity means trust.

Form Meets Function in Packaging

Today’s shelf-ready SKU is part utility, part UX.

For Indian gourmet to shine abroad:

  • QR codes for origin traceability

  • Recyclable, resealable, retail-friendly formats

  • Bilingual labels (especially for GCC and EU markets)

Your jaggery cubes might be great but do they look global?

The Functional Food Movement: India’s Edge

Turmeric is no longer Indian it’s international. So is Ashwagandha, ghee, jaggery, sesame, and millets.

The secret to competing globally?
Positioning Indian foods as functional superfoods with immunity, energy, and digestion benefits front and center.

Not pickle but probiotic fermented vegetable
Not laddu but iron-rich energy bites

Sustainability & Ethical Sourcing

Manjulam Impex doesn’t just ship products we handpick Indian brands ready for global retail.
From product improvement to packaging, compliance, and buyer matchmaking we act as a growth partner, not just a vendor.

If you’re a producer with something special, we help make it exportable, desirable, and scalable.

Conclusion

The gourmet market doesn’t want generic.
It wants India with integrity  real food, real values, real flavour.

With the right partner like Manjulam Impex, Indian food brands can take their rightful place on global gourmet shelves  not as ethnic sidekicks, but as premium protagonists.