Introduction

As demand for authentic Indian food products grows in international markets, Indian exporters must adapt to meet the retail standards of the US and UK. It’s not just about the product  it’s about the presentation, packaging, compliance, and trust. From curry powders to cold-pressed oils, Indian producers need to ensure that their offerings are retail-ready to appeal to global buyers. At Manjulam Impex, we support brands in making this shift, helping them reach global shelves without compromising their traditional essence.

Compliant Packaging Standards

Packaging is the first step toward retail success abroad. US and UK regulations require:

  • FDA/EFSA-compliant materials

  • Tamper-evident sealing

  • Nutritional info, allergens, batch numbers

  • English-language labeling

For example, a wood-pressed mustard oil pack needs a child-safe cap, allergy warnings, and approved claims like Non-GMO or No Preservatives.

Clean Labeling and Ingredient Transparency

Global consumers demand clean labels  simple, recognizable ingredients without chemicals or E-numbers. Indian brands must list:

  • Each ingredient

  • Additives (if any)

At Manjulam Impex, we work with brands to rewrite labels for transparency  boosting trust and shelf impact.

Consumer-Friendly SKU Formats

US and UK retailers prefer shelf-ready formats:

  • Ziplock pouches for spices

  • Glass jars for ghee

  • Eco cartons for millets

  • Single-serve sachets for chutneys or gulkand

Small, uniform, stackable SKUs allow easy placement on supermarket shelves and e-commerce platforms.

Certifications Build Trust

Global buyers look for certifications like:

  • USDA Organic / Soil Association

  • Non-GMO Project

  • ISO / HACCP

  • FSSAI + US FDA combo approvals

Manjulam Impex supports small and mid-sized producers in achieving these, boosting market access and price positioning.

Localization for Market Appeal

Different markets prefer different tones 

  • UK buyers prefer  heritage & taste

  • US buyers lean toward functional & wellness

E.g., marketing A2 Desi Cow Ghee in the UK focuses on tradition and Ayurvedic roots; in the US, it’s promoted as a keto-friendly superfood.

Conclusion

To succeed in the US and UK food markets, Indian brands must offer more than just authentic products  they must provide retail-ready experiences. From packaging and clean labels to compliance and consumer insights, it’s about building trust, value, and shelf presence. At Manjulam Impex, we help Indian producers grow globally while staying rooted in quality and tradition. The world is ready for Indian taste  you just need the right strategy to deliver it.